Research in times of Covid lockdown

Brand and user research in times of Covid lockdown: SemioTiPS advices and solutions   How to conduct brand or user research in times of Coronavirus? Isolation makes face-to-face methods impossible to study the audience, audit one’s brand and innovate. But there are alternative options! Here are a few solutions that SemioTiPS offers: – Analysis of

Angers, June 29th 2018, Training Session: Enhance Cultural Identities

Cultural Identities and Branding, a Challenge for Heritage and Territorial ManagementThe notion of cultural identity is more and more important, for both cultural organizations and  regional authorities. Many books and reports have been published in France and in other countries these last years about city branding and intangible heritage enhancement. In France, the Agence pour