RESEARCH PROGRAM 2018-2019 AND CONFERENCE The ticket is the first or only physical sign of a cultural visit. It stands for proof of payment, serves as an “open sesame” magic phrase to be able to enter the site, and is a mark of the relationship with the institution. It can also become a precious souvenir
Semiology, ethnography, creative workshops, idea generation… How can these approaches help better understand publics, improve branding and accelerate innovation? For private companies as for public institutions, innovation is more and more important today: undestanding one’s targets and finding development opportunities are key to open the organization to its future. Expert qualitative methods can help much:
The Château de Montsoreau re-opened in April of 2016, with the installation of the Philippe Méaille collection. The locations is now devoted to contemporary art. To help define the Château’s new identity, “co-creation” assistance was sought. Now that the opening is accomplished, how does the site look? Here’s a glance at already visible signs of
How to collaboratively design innovative and meaningful projects? Innovation is more and more important for public organizations. Co-conception, creativity management and methods hybridization help innovate and renew project management. Design Thinking and Semiology are two methods to develop and augment innovation. Combining them makes innovation an operational process. How to collaboratively design innovative and meaningful