Brand and user research in times of Covid lockdown: SemioTiPS advices and solutions How to conduct brand or user research in times of Coronavirus? Isolation makes face-to-face methods impossible to study the audience, audit one’s brand and innovate. But there are alternative options! Here are a few solutions that SemioTiPS offers: – Analysis of
Panel Discussion on Post-Covid Opportunities for Cultural Brands September 23rd, 2020, American Center for Art and Culture, Paris In partnership with French Ministry of Culture, SemioTiPS organizes a meeting for professionals from the culture and tourism sectors. With two topics for discussion: 1) Cultural Brands and COVID-19: which impact on practices, which opportunities?
Workshop: Renovation of Cultural Institutions and Marketing strategies December 11th, 2019 The Department of Heritage, Historical Memory and Archives of the French Ministry of the Armed Forces is organizing its annual conference from December 11th to December 13th 2019, in Paris region. This year, the topic is the renovation of museums and places of
Panel Discussions on Visual Identities in the Cultural Sector September 2019-January 2020 Visual identity is a key tool used to promote cultural institutions and enlarge their audience. The logo, the architecture and, as significantly, all the signs representing the institution in the city and in the media, make it visible and attractive for the