Workshop: Renovation of Cultural Institutions and Marketing strategies December 11th, 2019 The Department of Heritage, Historical Memory and Archives of the French Ministry of the Armed Forces is organizing its annual conference from December 11th to December 13th 2019, in Paris region. This year, the topic is the renovation of museums and places of
Panel Discussions on Visual Identities in the Cultural Sector September 2019-January 2020 Visual identity is a key tool used to promote cultural institutions and enlarge their audience. The logo, the architecture and, as significantly, all the signs representing the institution in the city and in the media, make it visible and attractive for the
L’Identité visuelle des Musées à l’Ère des Marques (Museum Visual Identities In The Age Of Brands) June, 2019 The notion of visual identity is now broadly used in the world of museums. In this sector, it includes graphic design, architecture and how works of art art displayed in space. This book focuses on the visual
How can a brand design its digital identity and improve usability and experience on digital interfaces?How can Semiology help in this process?When it comes to a website or an application, SemioTiPS sustains organizations and firms in their digital strategy. Have a look at our methods and recent projects!