September 23rd, 2020: Panel Discussion on Post-Covid Opportunities for Cultural Brands

Panel Discussion on Post-Covid Opportunities for Cultural Brands September 23rd, 2020, American Center for Art and Culture, Paris   In partnership with French Ministry of Culture, SemioTiPS organizes a meeting for professionals from the culture and tourism sectors. With two topics for discussion:   1) Cultural Brands and COVID-19: which impact on practices, which opportunities?

Panel Discussions on Visual Identities in the Cultural Sector

Panel Discussions on Visual Identities in the Cultural Sector September 2019-January 2020   Visual identity is a key tool used to promote cultural institutions and enlarge their audience. The logo, the architecture and, as significantly, all the signs representing the institution in the city and in the media, make it visible and attractive for the

Paris, June 31th 2018 : Panel discussion in partnership with the French Ministry of Culture

From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers.Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and attractiveness?From the examples of Lab’Bel, a foundation for contemporary art imagined by Bel