Panel Discussion on Post-Covid Opportunities for Cultural Brands September 23rd, 2020, American Center for Art and Culture, Paris In partnership with French Ministry of Culture, SemioTiPS organizes a meeting for professionals from the culture and tourism sectors. With two topics for discussion: 1) Cultural Brands and COVID-19: which impact on practices, which opportunities?
Panel Discussions on Visual Identities in the Cultural Sector September 2019-January 2020 Visual identity is a key tool used to promote cultural institutions and enlarge their audience. The logo, the architecture and, as significantly, all the signs representing the institution in the city and in the media, make it visible and attractive for the
As part of SITEM, a international conference dedicated to the cultural and tourist ecosystem, SemioTiPS is proud to convene two panel discussions that will take place at Docks – Cité de la Mode et du Design, Paris : – JANUARY 23RD, FROM 4:15PM TO 5:15PM: “THE HIDDEN POTENTIAL OF MUSEUM TICKETS”The ticket is the first or
From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers.Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and attractiveness?From the examples of Lab’Bel, a foundation for contemporary art imagined by Bel