"From images to icons: enhancing brands and works to address the audience" From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers. Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and
South Korea, November 2017: SemioTiPS participates to the conception of Incheon’s future National Museum of World Writing
South Korea has recently announced the design of a new institution: the National Museum of World Writing. Located in Incheon, a big city next to Seoul, it will exhibit and study the characters of the world and will become an international hub for writing research and policy exchange. SemioTiPS has been invited to participate to
For the second year, SemioTiPS participates in November 2017 to Incheon international conference. This conference is organized to generate ideas for the upcoming National Museum of World Writing in South Korea, sponsored by the Korean Ministry of Culture, Sports and Tourism. During the conference, SemioTiPS will present methods to help design a new international museum.
“Sense and the City: Active Design and Slowness” How can design profit from semiology and ethnography to aid the emotional value of place? How can it help balance active design principles that encourage physical activity with the shaping of urban oases of calm? In collaboration with the City of New York’s Department of Design and Construction, SemioTiPS