Angers, June 29th 2018, Training Session: Enhance Cultural Identities

Cultural Identities and Branding, a Challenge for Heritage and Territorial Management The notion of cultural identity is more and more important, for both cultural organizations and  regional authorities. Many books and reports have been published in France and in other countries these last years about city branding and intangible heritage enhancement. In France, the Agence

Paris, June 31th 2018 : Panel discussion in partnership with the French Ministry of Culture

"From images to icons: enhancing brands and works to address the audience" From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers. Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and