Workshop – December 11th, 2019

Workshop: Renovation of Cultural Institutions and Marketing strategies December 11th, 2019   The Department of Heritage, Historical Memory and Archives of the French Ministry of the Armed Forces is organizing its annual conference from December 11th to December 13th 2019, in Paris region. This year, the topic is the renovation of museums and places of

Angers, November 13-14th: Training Session on Semiology and Expert Qualitative Methods

Semiology, ethnography, creative workshops, idea generation… How can these approaches help better understand publics, improve branding and accelerate innovation? For private companies as for public institutions, innovation is more and more important today: undestanding one’s targets and finding development opportunities are key to open the organization to its future. Expert qualitative methods can help much:

Angers, June 20th, 2017: Semiology and Design Thinking Training

How to collaboratively design innovative and meaningful projects? Innovation is more and more important for public organizations. Co-conception, creativity management and methods hybridization help innovate and renew project management. Design Thinking and Semiology are two methods to develop and augment innovation. Combining them makes innovation an operational process. How to collaboratively design innovative and meaningful