Paris, November 25th: our Workshop at French Ministry of Culture & Communication

In partnership with French Ministry of Culture and Communication and with Château de Versailles, SemioTiPS has been asked to present and discuss new methods to explore and define cultural brands. Studying the image of a museum or heritage site helps to improve its communication and branding. And it it even more relevant to explore the personality

Paris, December 16, 2016: Conference “Design, Evaluate and Fine-Tune Digital Interfaces thanks to Semiology”

ADETEM, the French national fieldwork for marketing and communication practices, has invited SemioTiPS to a round table to talk about semiological methods for digital issues. Semiology is helpful to imagine, evaluate and optimize a message, in a specific context. This event is organized by ADETEM’s “Club Etudes Marketing”. The team: Joël GOLDER, GOLDER & PARTNERS

Research Defanged

Over the past decade or so, many large corporations in the U.S. have renamed and repositioned their research functions. What used to be called the “marketing research” department is now often called the “consumer insights” department. This transition to “consumer insights” is a U.S. corporate fashion trend and will most likely continue—as the corporate copycats