Research in times of Covid lockdown

Brand and user research in times of Covid lockdown: SemioTiPS advices and solutions   How to conduct brand or user research in times of Coronavirus? Isolation makes face-to-face methods impossible to study the audience, audit one’s brand and innovate. But there are alternative options! Here are a few solutions that SemioTiPS offers: – Analysis of

Workshop – December 11th, 2019

Workshop: Renovation of Cultural Institutions and Marketing strategies December 11th, 2019   The Department of Heritage, Historical Memory and Archives of the French Ministry of the Armed Forces is organizing its annual conference from December 11th to December 13th 2019, in Paris region. This year, the topic is the renovation of museums and places of

Paris, November 25th: our Workshop at French Ministry of Culture & Communication

In partnership with French Ministry of Culture and Communication and with Château de Versailles, SemioTiPS has been asked to present and discuss new methods to explore and define cultural brands. Studying the image of a museum or heritage site helps to improve its communication and branding. And it it even more relevant to explore the personality

Paris, December 16, 2016: Conference “Design, Evaluate and Fine-Tune Digital Interfaces thanks to Semiology”

ADETEM, the French national fieldwork for marketing and communication practices, has invited SemioTiPS to a round table to talk about semiological methods for digital issues. Semiology is helpful to imagine, evaluate and optimize a message, in a specific context. This event is organized by ADETEM’s “Club Etudes Marketing”. The team: Joël GOLDER, GOLDER & PARTNERS