How can a brand design its digital identity and improve usability and experience on digital interfaces?How can Semiology help in this process?When it comes to a website or an application, SemioTiPS sustains organizations and firms in their digital strategy. Have a look at our methods and recent projects!
“Culture and Brands : Who Inspires Whom?“ A panel discussion organized by Culture & Management, with the participation of SemioTiPS. Art, artists and more largely culture, inspire and nourish commercial brands, especially luxury ones that finally seize cultural contents to spread their image. For instance, Uniqlo’s partnership with MoMA “offers many ways to bring art