Panel Discussions on Visual Identities in the Cultural Sector

Panel Discussions on Visual Identities in the Cultural Sector September-November 2019   Visual identity is a key tool used to promote cultural institutions and enlarge their audience. The logo, the architecture and, as significantly, all the signs representing the institution in the city and in the media, make it visible and attractive for the general

Paris, June 31th 2018 : Panel discussion in partnership with the French Ministry of Culture

From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers.Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and attractiveness?From the examples of Lab’Bel, a foundation for contemporary art imagined by Bel

Paris, November 25th: our Workshop at French Ministry of Culture & Communication

In partnership with French Ministry of Culture and Communication and with Château de Versailles, SemioTiPS has been asked to present and discuss new methods to explore and define cultural brands. Studying the image of a museum or heritage site helps to improve its communication and branding. And it it even more relevant to explore the personality