How can a brand design its digital identity and improve usability and experience on digital interfaces? How can Semiology help in this process? When it comes to a website or an application, SemioTiPS sustains organizations and firms in their digital strategy. Have a look at our methods and recent projects! 1 2 3 4 5 6
"From images to icons: enhancing brands and works to address the audience" From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers. Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and
How can a research consult facilitate and optimize the design process for a product, a service, a visual identity, a public space or a building? How to get sure that visual signs are meaningful and relevant for users? SemioTiPS helps public institutions, brands and design agencies on various project. Have a look at recent projects and
In partnership with French Ministry of Culture and Communication and with Château de Versailles, SemioTiPS has been asked to present and discuss new methods to explore and define cultural brands. Studying the image of a museum or heritage site helps to improve its communication and branding. And it it even more relevant to explore the personality