How can a brand design its digital identity and improve usability and experience on digital interfaces? How can Semiology help in this process? When it comes to a website or an application, SemioTiPS sustains organizations and firms in their digital strategy. Have a look at our methods and recent projects! 1 2 3 4 5 6
RESEARCH PROGRAM 2018-2019 AND CONFERENCE The ticket is the first or only physical sign of a cultural visit. It stands for proof of payment, serves as an “open sesame” magic phrase to be able to enter the site, and is a mark of the relationship with the institution. It can also become a precious souvenir
"From images to icons: enhancing brands and works to address the audience" From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers. Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and
How can a research consult facilitate and optimize the design process for a product, a service, a visual identity, a public space or a building? How to get sure that visual signs are meaningful and relevant for users? SemioTiPS helps public institutions, brands and design agencies on various project. Have a look at recent projects and