How can a brand design its digital identity and improve usability and experience on digital interfaces? How can Semiology help in this process? When it comes to a website or an application, SemioTiPS sustains organizations and firms in their digital strategy. Have a look at our methods and recent projects! 1 2 3 4 5 6
As part of SITEM, a international conference dedicated to the cultural and tourist ecosystem, SemioTiPS is proud to convene two panel discussions that will take place at Docks – Cité de la Mode et du Design, Paris : – JANUARY 23RD, FROM 4:15PM TO 5:15PM: “THE HIDDEN POTENTIAL OF MUSEUM TICKETS” The ticket is
RESEARCH PROGRAM 2018-2019 AND CONFERENCE The ticket is the first or only physical sign of a cultural visit. It stands for proof of payment, serves as an “open sesame” magic phrase to be able to enter the site, and is a mark of the relationship with the institution. It can also become a precious souvenir
"From images to icons: enhancing brands and works to address the audience" From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers. Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and