What Future for Cultural Tickets?


The ticket is the first or only physical sign of a cultural visit. It stands for proof of payment, serves as an "open sesame” magic phrase to be able to enter the site, and is a mark of the relationship with the institution. It can also become a precious souvenir and memento of the experience for the visitor. But this tiny piece of paper often now has only a symbolic and transient value.

Cultural institutions need to find new sources of funding, and digitalization is a big trend. In this context, what new opportunities exist for cultural tickets? How can we reinvent and redesign them to reinforce the relationship with the audience, enrich the visitor experience and release new financial resources?

In partnership with Dot Technologie, a French firm providing ticketing systems, SemioTiPS is launching a prospective research to explore tomorrow’s opportunities for the ticket.
From December 2018 to February 2019, a Design Thinking research protocol will be launched, in order to:

- Detect current and emerging trends regarding tickets and ticketing systems (Semiology and strategic planning approach)
- Interview visitors from cultural sites about their uses and expectations (focus groups)
- Explore innovative options with professionals from cultural institutions (ideation workshops)

The first results of this research will be presented on Wednesday, January 23rd in Paris at Les Docks –
Cité de la Mode et du Design, during the SITEM conference.

Interested to know more about this project, or to get involved as a culture professional or as a visitor from cultural sites? Please contact us for “a ticket to ride”!


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