Cultural Identities and Branding, a Challenge for Heritage and Territorial Management The notion of cultural identity is more and more important, for both cultural organizations and regional authorities. Many books and reports have been published in France and in other countries these last years about city branding and intangible heritage enhancement. In France, the Agence
In partnership with French Ministry of Culture and Communication and with Château de Versailles, SemioTiPS has been asked to present and discuss new methods to explore and define cultural brands. Studying the image of a museum or heritage site helps to improve its communication and branding. And it it even more relevant to explore the personality
For the second year, SemioTiPS participates in November 2017 to Incheon international conference. This conference is organized to generate ideas for the upcoming National Museum of World Writing in South Korea, sponsored by the Korean Ministry of Culture, Sports and Tourism. During the conference, SemioTiPS will present methods to help design a new international museum.
The Château de Montsoreau re-opened in April of 2016, with the installation of the Philippe Méaille collection. The locations is now devoted to contemporary art. To help define the Château’s new identity, “co-creation” assistance was sought. Now that the opening is accomplished, how does the site look? Here’s a glance at already visible signs of