Panel Discussions on Visual Identities in the Cultural Sector

Panel Discussions on Visual Identities in the Cultural Sector September 2019-January 2020   Visual identity is a key tool used to promote cultural institutions and enlarge their audience. The logo, the architecture and, as significantly, all the signs representing the institution in the city and in the media, make it visible and attractive for the

Angers, June 29th 2018, Training Session: Enhance Cultural Identities

Cultural Identities and Branding, a Challenge for Heritage and Territorial ManagementThe notion of cultural identity is more and more important, for both cultural organizations and  regional authorities. Many books and reports have been published in France and in other countries these last years about city branding and intangible heritage enhancement. In France, the Agence pour

Paris, November 25th: our Workshop at French Ministry of Culture & Communication

In partnership with French Ministry of Culture and Communication and with Château de Versailles, SemioTiPS has been asked to present and discuss new methods to explore and define cultural brands. Studying the image of a museum or heritage site helps to improve its communication and branding. And it it even more relevant to explore the personality