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Garnier Fructis Style

How can semiology help, for packaging  issues?
Here is a Garnier Fructis Style business case. This project aimed at deciphering the significations conveyed by the packaging and the reading route across the product information.

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Tags

#International #Consumer #Design Thinking #Museum #Co-creation #Brand #Trends #Identity #Symposium #Creativity #Training #Research #Culture #Semiology #Design #Marketing #Ethnography #Strategy #Innovation #Digital

News

  • Strategy of Cultural Institutions: Panel Discussions on January 23rd and 24th, 2019
  • What Future for Cultural Tickets?
  • Angers, June 29th 2018, Training Session: Enhance Cultural Identities
  • Paris, June 31th 2018 : Panel discussion in partnership with the French Ministry of Culture

The Publications

  • Making the International Museum of the 21th Century: Iconicity, Interaction & Collaboration
  • Château de Montsoreau: birth of a museum, augmented by co-creation
  • Research Defanged

Case Study

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