Angers, June 29th 2018, Training Session: Enhance Cultural Identities

Cultural Identities and Branding, a Challenge for Heritage and Territorial Management The notion of cultural identity is more and more important, for both cultural organizations and  regional authorities. Many books and reports have been published in France and in other countries these last years about city branding and intangible heritage enhancement. In France, the Agence

Angers, November 13-14th: Training Session on Semiology and Expert Qualitative Methods

Semiology, ethnography, creative workshops, idea generation… How can these approaches help better understand publics, improve branding and accelerate innovation? For private companies as for public institutions, innovation is more and more important today: undestanding one’s targets and finding development opportunities are key to open the organization to its future. Expert qualitative methods can help much: