Cultural Identities and Branding, a Challenge for Heritage and Territorial ManagementThe notion of cultural identity is more and more important, for both cultural organizations and regional authorities. Many books and reports have been published in France and in other countries these last years about city branding and intangible heritage enhancement. In France, the Agence pour
From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers.Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and attractiveness?From the examples of Lab’Bel, a foundation for contemporary art imagined by Bel
South Korea has recently announced the design of a new institution: the National Museum of World Writing.Located in Incheon, a big city next to Seoul, it will exhibit and study the characters of the world and will become an international hub for writing research and policy exchange.SemioTiPS has been invited to participate to this adventure.For
Semiology, ethnography, creative workshops, idea generation… How can these approaches help better understand publics, improve branding and accelerate innovation? For private companies as for public institutions, innovation is more and more important today: undestanding one’s targets and finding development opportunities are key to open the organization to its future. Expert qualitative methods can help much: