From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers.Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and attractiveness?From the examples of Lab’Bel, a foundation for contemporary art imagined by Bel
South Korea has recently announced the design of a new institution: the National Museum of World Writing.Located in Incheon, a big city next to Seoul, it will exhibit and study the characters of the world and will become an international hub for writing research and policy exchange.SemioTiPS has been invited to participate to this adventure.For
Semiology, ethnography, creative workshops, idea generation… How can these approaches help better understand publics, improve branding and accelerate innovation? For private companies as for public institutions, innovation is more and more important today: undestanding one’s targets and finding development opportunities are key to open the organization to its future. Expert qualitative methods can help much:
SemioTiPS assists Paris Musée National de la Marine in its future design. The museum’s belief: to be relevant and attrative, visitors must participate to the redesign! You visited this museum in the past years? You live in Paris and speak French? Contact us and participate to our co-creative research! Please send an email to museedelamarine-etude[at]semiotips.fr