"From images to icons: enhancing brands and works to address the audience"
From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers.
Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and attractiveness?
From the examples of Lab'Bel, a foundation for contemporary art imagined by Bel Group (Vache-qui-rit), Centre Pompidou and other museums and brands, this panel discussion will explore innovative visual strategies in commercial and cultural worlds and their opportunities to reach new publics.
Moderator: Emmanuel Delbouis, brand specialist from the French Ministry of Culture and Communications
Silvia Guerra, artistic director of Lab’Bel, art laboratory designed by Bel Group.
Gwenaëlle de Kerret, Semiologist and CEO of SemioTiPS. .
Catherine Guillou, Manager of the Visitors Department at Centre Pompidou.
Thursday 31 May, 10:30-11:30. École Nationale Supérieure des Beaux-Arts, 14 rue Bonaparte, Paris.
As part of the Forum “Business in Culture” (Entreprendre dans la Culture), organized by the French Ministry of Culture.
For more information, please visit the page devoted to the event on the forum’s website.