Château de Montsoreau: birth of a museum, augmented by co-creation

The Château de Montsoreau re-opened in April of 2016, with the installation of the Philippe Méaille collection. The locations is now devoted to contemporary art. To help define the Château’s new identity, “co-creation” assistance was sought. Now that the opening is accomplished, how does the site look? Here’s a glance at already visible signs of

Research Defanged

Over the past decade or so, many large corporations in the U.S. have renamed and repositioned their research functions. What used to be called the “marketing research” department is now often called the “consumer insights” department. This transition to “consumer insights” is a U.S. corporate fashion trend and will most likely continue—as the corporate copycats