Paris, June 31th 2018 : Panel discussion in partnership with the French Ministry of Culture

From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers.Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and attractiveness?From the examples of Lab’Bel, a foundation for contemporary art imagined by Bel

Strategic Expertise for Design

How can a research consult facilitate and optimize the design process for a product, a service, a visual identity, a public space or a building?How to get sure that visual signs are meaningful and relevant for users?SemioTiPS helps public institutions, brands and design agencies on various project. Have a look at recent projects and discover the