L’Identité visuelle des Musées à l’Ère des Marques (Museum Visual Identities In The Age Of Brands) June, 2019 The notion of visual identity is now broadly used in the world of museums. In this sector, it includes graphic design, architecture and how works of art art displayed in space. This book focuses on the visual
How can a brand design its digital identity and improve usability and experience on digital interfaces?How can Semiology help in this process?When it comes to a website or an application, SemioTiPS sustains organizations and firms in their digital strategy. Have a look at our methods and recent projects!
As part of SITEM, a international conference dedicated to the cultural and tourist ecosystem, SemioTiPS is proud to convene two panel discussions that will take place at Docks – Cité de la Mode et du Design, Paris : – JANUARY 23RD, FROM 4:15PM TO 5:15PM: “THE HIDDEN POTENTIAL OF MUSEUM TICKETS”The ticket is the first or
From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers.Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and attractiveness?From the examples of Lab’Bel, a foundation for contemporary art imagined by Bel