Paris, June 31th 2018 : Panel discussion in partnership with the French Ministry of Culture

From emblems to logos, mascots to ambassadors, commercial brands have always been developing visual tools to strengthen their identity and impact on consumers.Can these methods be adapted for cultural identities? How could an “icon strategy” help an institution assert its identity and attractiveness?From the examples of Lab’Bel, a foundation for contemporary art imagined by Bel

Strategic Expertise for Design

How can a research consult facilitate and optimize the design process for a product, a service, a visual identity, a public space or a building?How to get sure that visual signs are meaningful and relevant for users?SemioTiPS helps public institutions, brands and design agencies on various project. Have a look at recent projects and discover the

South Korea, November 2017: SemioTiPS participates to the conception of Incheon’s future National Museum of World Writing

South Korea has recently announced the design of a new institution: the National Museum of World Writing.Located in Incheon, a big city next to Seoul, it will exhibit and study the characters of the world and will become an international hub for writing research and policy exchange.SemioTiPS has been invited to participate to this adventure.For

Making the International Museum of the 21th Century: Iconicity, Interaction & Collaboration

For the second year, SemioTiPS participates in November 2017 to Incheon international conference. This conference is organized to generate ideas for the upcoming National Museum of World Writing in South Korea, sponsored by the Korean Ministry of Culture, Sports and Tourism. During the conference, SemioTiPS will present methods to help design a new international museum.Here