How to collaboratively design innovative and meaningful projects? Innovation is more and more important for public organizations. Co-conception, creativity management and methods hybridization help innovate and renew project management. Design Thinking and Semiology are two methods to develop and augment innovation. Combining them makes innovation an operational process. How to collaboratively design innovative and meaningful
In partnership with French Ministry of Culture and Communication and with Château de Versailles, SemioTiPS has been asked to present and discuss new methods to explore and define cultural brands. Studying the image of a museum or heritage site helps to improve its communication and branding. And it it even more relevant to explore the personality
“Culture and Brands : Who Inspires Whom?“ A panel discussion organized by Culture & Management, with the participation of SemioTiPS. Art, artists and more largely culture, inspire and nourish commercial brands, especially luxury ones that finally seize cultural contents to spread their image. For instance, Uniqlo’s partnership with MoMA “offers many ways to bring art