In partnership with French Ministry of Culture and Communication and with Château de Versailles, SemioTiPS has been asked to present and discuss new methods to explore and define cultural brands.
Studying the image of a museum or heritage site helps to improve its communication and branding. And it it even more relevant to explore the personality and possible new territories of the museum or site with the visitors. It provides innovative insights to design the cultural strategy and to better address the public.
SemioTiPS will present several projects led with French cultural institutions. They are based upon co-conception and design thinking principles.