In partnership with French Ministry of Culture and Communication and with Château de Versailles, SemioTiPS has been asked to present and discuss new methods to explore and define cultural brands. Studying the image of a museum or heritage site helps to improve its communication and branding. And it it even more relevant to explore the personality
South Korea, November 2017: SemioTiPS participates to the conception of Incheon’s future National Museum of World Writing
South Korea has recently announced the design of a new institution: the National Museum of World Writing. Located in Incheon, a big city next to Seoul, it will exhibit and study the characters of the world and will become an international hub for writing research and policy exchange. SemioTiPS has been invited to participate to
For the second year, SemioTiPS participates in November 2017 to Incheon international conference. This conference is organized to generate ideas for the upcoming National Museum of World Writing in South Korea, sponsored by the Korean Ministry of Culture, Sports and Tourism. During the conference, SemioTiPS will present methods to help design a new international museum.
Semiology, ethnography, creative workshops, idea generation… How can these approaches help better understand publics, improve branding and accelerate innovation? For private companies as for public institutions, innovation is more and more important today: undestanding one’s targets and finding development opportunities are key to open the organization to its future. Expert qualitative methods can help much: