Research in times of Covid lockdown

Brand and user research in times of Covid lockdown: SemioTiPS advices and solutions   How to conduct brand or user research in times of Coronavirus? Isolation makes face-to-face methods impossible to study the audience, audit one’s brand and innovate. But there are alternative options! Here are a few solutions that SemioTiPS offers: – Analysis of

Workshop – December 11th, 2019

Workshop: Renovation of Cultural Institutions and Marketing strategies December 11th, 2019   The Department of Heritage, Historical Memory and Archives of the French Ministry of the Armed Forces is organizing its annual conference from December 11th to December 13th 2019, in Paris region. This year, the topic is the renovation of museums and places of

Panel Discussions on Visual Identities in the Cultural Sector

Panel Discussions on Visual Identities in the Cultural Sector September 2019-January 2020   Visual identity is a key tool used to promote cultural institutions and enlarge their audience. The logo, the architecture and, as significantly, all the signs representing the institution in the city and in the media, make it visible and attractive for the