Strategic Expertise for Design

How can a research consult facilitate and optimize the design process for a product, a service, a visual identity, a public space or a building?How to get sure that visual signs are meaningful and relevant for users?SemioTiPS helps public institutions, brands and design agencies on various project. Have a look at recent projects and discover the

Garnier Fructis Style

How can semiology help, for packaging  issues?Here is a Garnier Fructis Style business case. This project aimed at deciphering the significations conveyed by the packaging and the reading route across the product information.