Paris, March 20th, 2017: Training session on UX Research for Design

User Experience Research find its roots in both Social Sciences and Design. It aims at understanding Users or Clients interactions and uses, in order to better address their needs and expectations. This one-day training session offers to discover 3 complementary methods: Ethnographic observation Semiological analysis Qualitative interview. We will show how these 3 approaches can be

Paris, December 16, 2016: Conference “Design, Evaluate and Fine-Tune Digital Interfaces thanks to Semiology”

ADETEM, the French national fieldwork for marketing and communication practices, has invited SemioTiPS to a round table to talk about semiological methods for digital issues. Semiology is helpful to imagine, evaluate and optimize a message, in a specific context. This event is organized by ADETEM’s “Club Etudes Marketing”. The team: Joël GOLDER, GOLDER & PARTNERS