“Sense and the City: Active Design and Slowness” How can design profit from semiology and ethnography to aid the emotional value of place? How can it help balance active design principles that encourage physical activity with the shaping of urban oases of calm? In collaboration with the City of New York’s Department of Design and Construction, SemioTiPS
User Experience Research find its roots in both Social Sciences and Design. It aims at understanding Users or Clients interactions and uses, in order to better address their needs and expectations. This one-day training session offers to discover 3 complementary methods: Ethnographic observation Semiological analysis Qualitative interview. We will show how these 3 approaches can be
ADETEM, the French national fieldwork for marketing and communication practices, has invited SemioTiPS to a round table to talk about semiological methods for digital issues. Semiology is helpful to imagine, evaluate and optimize a message, in a specific context. This event is organized by ADETEM’s “Club Etudes Marketing”. The team: Joël GOLDER, GOLDER & PARTNERS
“How to Reinvent the Museum in the 21st Century? Museum Identity and Writing” Incheon has been chosen as the site of a national museum of world alphabets, set to open in 2020. To help the city and the INHA university in their project, SemioTiPS has been asked to present research results and innovation solutions to