ADETEM, the French national fieldwork for marketing and communication practices, has invited SemioTiPS to a round table to talk about semiological methods for digital issues. Semiology is helpful to imagine, evaluate and optimize a message, in a specific context. This event is organized by ADETEM’s “Club Etudes Marketing”. The team: Joël GOLDER, GOLDER & PARTNERS
“How to Reinvent the Museum in the 21st Century? Museum Identity and Writing” Incheon has been chosen as the site of a national museum of world alphabets, set to open in 2020. To help the city and the INHA university in their project, SemioTiPS has been asked to present research results and innovation solutions to
“Culture and Brands : Who Inspires Whom?“ A panel discussion organized by Culture & Management, with the participation of SemioTiPS. Art, artists and more largely culture, inspire and nourish commercial brands, especially luxury ones that finally seize cultural contents to spread their image. For instance, Uniqlo’s partnership with MoMA “offers many ways to bring art