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Research Defanged

Over the past decade or so, many large corporations in the U.S. have renamed and repositioned their research functions. What used to be called the “marketing research” department is now often called the “consumer insights” department. This transition to “consumer insights” is a U.S. corporate fashion trend and will most likely continue—as the corporate copycats

November 15th, 2023 : panel discussion on culture and brands

#Brand, #Brand Content, #Culture, #Innovation, #Museum

“Culture and Brands : Who Inspires Whom?“ A panel discussion organized by Culture & Management, with the participation of SemioTiPS. Art, artists and more largely culture, inspire and nourish commercial brands, especially luxury ones that finally seize cultural contents to spread their image. For instance, Uniqlo’s partnership with MoMA “offers many ways to bring art