User Experience Research find its roots in both Social Sciences and Design. It aims at understanding Users or Clients interactions and uses, in order to better address their needs and expectations. This one-day training session offers to discover 3 complementary methods: Ethnographic observation Semiological analysis Qualitative interview. We will show how these 3 approaches can be
ADETEM, the French national fieldwork for marketing and communication practices, has invited SemioTiPS to a round table to talk about semiological methods for digital issues. Semiology is helpful to imagine, evaluate and optimize a message, in a specific context. This event is organized by ADETEM’s “Club Etudes Marketing”. The team: Joël GOLDER, GOLDER & PARTNERS
“How to Reinvent the Museum in the 21st Century? Museum Identity and Writing” Incheon has been chosen as the site of a national museum of world alphabets, set to open in 2020. To help the city and the INHA university in their project, SemioTiPS has been asked to present research results and innovation solutions to
In partnership with French Ministry of Culture and Communication and with Château de Versailles, SemioTiPS has been asked to present and discuss new methods to explore and define cultural brands. Studying the image of a museum or heritage site helps to improve its communication and branding. And it it even more relevant to explore the personality